Lifetime Access
To Videos and Python code
All Skill Levels
No previous coding knowledge required
3 Hours
Total Duration of Course
YOU ARE A CURIOUS ONE!
WE LIKE THAT
HERE'S SOMETHING FOR YOU THAT YOU CAN'T REFUSE
Using Data Science in
Digital Marketing
AN ONLINE CERTIFICATION COURSE
CURATED SPECIALLY FOR DIGITAL MARKETERS
Why to learn Data Science?
Data Science is the most in-demand skill these days. Using Python, you can view your campaign data on a granular level and uncover insights which are not possible to view from your ad platforms dashboard.
Learn the 9-Factor-Analysis technique to run high ROI driven campaigns!
Course Highlights
Course Contents
This self-paced, online video content has been designed keeping in mind Absolute Beginners.
1. Course Introduction
1. Challenges faced by Digital Marketers
2. Marketing Analytics Process
3. Why Python?
2. Introduction to Python
1. Python Installation
2. Python Libraries: Pandas, Seaborn, Matplotlib
3. Python Practice Exercise
3. Python for Facebook Ads
1. Defining Reporting Metrics & Breakdown
2. Saving Report Templates
3. Importing Data Sets in Python
4. Data Cleaning, Wrangling, Sorting
5. Feature Engineering
6. Relationship Visualization
7. Reporting Actionable Insights
4. Python for Google PPC
1. Defining Reporting Metrics & Breakdown
2. Saving Report Templates
3. Importing Data Sets in Python
4. Data Cleaning, Wrangling, Sorting
5. Feature Engineering
6. Relationship Visualization
7. Reporting Actionable Insights
Lecture 1: Preview
Learning Outcomes
Understand
End to End Media Analytics Framework
From Data Extraction to Insights Reporting
Learn
To Derive Actionable Insights
Understand which Ad copy & Creative works best for which Targeting set of audience
Increase
Client Retention using Marketing Insights
Earn A Certificate of Achievement
Our Happy Learners!
Although we have just started, but reviews have started pouring in.
Frequently Asked Questions
Is it a recorded course or a live course?
It’s a series of recorded course videos, which will be given to you in a LMS. On signup, you will have to select a username and password using which you can watch all the modules whenever you like. After completing, you will get a course completion certificate.
Will I get lifetime access to the Videos?
Yes, you will get access to the Videos for a Lifetime. You can watch at any time you like. You will also get lifetime access to the Python Codes and Database that is used in the course.
How will I get support for my Questions?
We are just a buzz away. Contact us on Email or Social Media Channels.
Why should I take this course? I can get everything in my ads manager dashboard.
The data shown in ads manager dashboard is on an aggregated level. In order to get to the root cause of why a campaign is performing or not performing, you need to visualize it on a granular level. This is the essence of this course: ‘To Get To The WHY Behind Things’.
Any prerequisites to take this course?
The only prerequisite to take this course is that you should be aware of how paid campaigns are run on Facebook and Google.
How to enroll for the course?
Just click on the Enroll Now button. You will be asked to create your account. Complete the payment and instantly you will be able to access all the course videos.
Got more questions?
Please write to us at help@medialyticsninja.com and we will take care of your queries.