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Using Data Science in
Digital Marketing

AN ONLINE CERTIFICATION COURSE
CURATED SPECIALLY FOR DIGITAL MARKETERS

Why to learn Data Science?

Data Science is the most in-demand skill these days. Using Python, you can view your campaign data on a granular level and uncover insights which are not possible to view from your ad platforms dashboard.

Learn the 9-Factor-Analysis technique to run high ROI driven campaigns!

Course Highlights

Lifetime Access

To Videos and Python code

All Skill Levels

No previous coding knowledge required

3 Hours

Total Duration of Course

Course Contents

This self-paced, online video content has been designed keeping in mind Absolute Beginners.

1. Course Introduction

1. Challenges faced by Digital Marketers
2. Marketing Analytics Process
3. Why Python?

2. Introduction to Python

1. Python Installation
2. Python Libraries: Pandas, Seaborn, Matplotlib
3. Python Practice Exercise

3. Python for Facebook Ads

1. Defining Reporting Metrics & Breakdown
2. Saving Report Templates
3. Importing Data Sets in Python
4. Data Cleaning, Wrangling, Sorting
5. Feature Engineering
6. Relationship Visualization
7. Reporting Actionable Insights

4. Python for Google PPC

1. Defining Reporting Metrics & Breakdown
2. Saving Report Templates
3. Importing Data Sets in Python
4. Data Cleaning, Wrangling, Sorting
5. Feature Engineering
6. Relationship Visualization
7. Reporting Actionable Insights

Lecture 1: Preview​

Learning Outcomes

Understand

End to End Media Analytics Framework
From Data Extraction to Insights Reporting

Learn

To Derive Actionable Insights
Understand which Ad copy & Creative works best for which Targeting set of audience

Increase

Client Retention using Marketing Insights

Earn A Certificate of Achievement

Certificate-2.2

Our Happy Learners!

Although we have just started, but reviews have started pouring in.

Frequently Asked Questions

Is it a recorded course or a live course?

It’s a series of recorded course videos, which will be given to you in a LMS. On signup, you will have to select a username and password using which you can watch all the modules whenever you like. After completing, you will get a course completion certificate.

Will I get lifetime access to the Videos?

Yes, you will get access to the Videos for a Lifetime. You can watch at any time you like. You will also get lifetime access to the Python Codes and Database that is used in the course.

How will I get support for my Questions?

We are just a buzz away. Contact us on Email or Social Media Channels.

Why should I take this course? I can get everything in my ads manager dashboard.

The data shown in ads manager dashboard is on an aggregated level. In order to get to the root cause of why a campaign is performing or not performing, you need to visualize it on a granular level. This is the essence of this course: ‘To Get To The WHY Behind Things’.

Any prerequisites to take this course?

The only prerequisite to take this course is that you should be aware of how paid campaigns are run on Facebook and Google.

How to enroll for the course?

Just click on the Enroll Now button. You will be asked to create your account. Complete the payment and instantly you will be able to access all the course videos.

Got more questions?​

Please write to us at [email protected] and we will take care of your queries.

Become A MediaLytics Ninja Today!

INTRODUCTORY OFFER: INR 2999  INR 499