Sentiment Analysis of Social Media Data
Learn to fetch comments and reviews from Social Media and perform Sentiment Analysis: The best technique to gauge your brand’s online reputation.
Using this you can keep a track of what people are posting about your brand on social media channels. Digital Marketers can use this in their sales pitch to win over clients easily.
In this course you will learn:
1. Web Scraping: To extract comments/reviews etc. from various social media channels.
2. Python & Machine Learning: To calculate sentiments from huge volume of comments, within seconds. We will use textblob and Vader python libraries. (Downloadable script given in the course)
3. Google Data Studio: To create a self-updating dashboard, and communicate the results in an interactive manner.
By the end of this course, you’ll be able to create a dashboard like this for your brand.