Data-Driven Marketing using Python
Course Level: For Beginners with no prior coding knowledge
In present times, running a campaign on digital marketing channels like Google Adwords, Facebook Ads etc. is the easiest thing to do. But the challenge comes in optimizing these campaigns. And here, Python comes to your rescue.
This course is curated specially for marketers who are well versed with digital marketing, and want to make data-driven decisions for campaign optimization.
All content has been developed keeping the interest of beginners in mind.
- 5 Video Based Modules
- Python Codes
- Insights Reporting Template
- Course Completion Certificate
What I will learn?
- Marketing Analytics Framework
- Basics of Python
- Python Libraries: Pandas, Seaborn
- Important Metrics in Digital Campaigns
- Data Cleaning, Wrangling & Sorting
- Feature Engineering
- Campaign KPIs Visualization
- Combined Effect of various factors like Ad Copy, Creative, Targeting, Time, Platform etc. on CTR & Conversions in a single graph
- Preventing Budget Wastage on Channels
- Reporting Actionable Insights
- People who run Facebook and Google Paid Ads. And want to understand how to leverage Python for campaign optimization.
Earn A Certificate of Achievement
0. Course Introduction (Free Preview)
1. How to use the Platform?
1. How to Navigate & Mark a Lesson as Complete
2. Download Exercise Files
2. Introduction to Python
2.1 Python Installation & Important Libraries04:04
2.2 Python Practice Exercise – Pandas09:00
2.3 Python Practice Exercise – Seaborn and MatPlotLib11:50
3. Python for Facebook Ads
3.1 Exporting Facebook Ads Data10:09
3.2 Connecting Facebook Ads Data To Python09:55
3.3.1 Analyzing Facebook Ads17:48
3.3.2 Analyzing Facebook Ads – Continued17:07
3.4 How To Apply This Code To Your Campaign Data?08:19
4. Python for Google PPC Ads
4.1 Exporting Google PPC Data03:37
4.2 Connecting Google PPC Data to Python09:30
4.3 Analyzing Google PPC Data15:15
5. Road Ahead
5.1 Conclusion and Road Ahead01:49
6. Final Exam and Certification
Student Ratings & Reviews
This being said I really feel the resource person should amplify his voice tone in the videos and maybe add English/vernacular subtitles.
Frequently Asked Questions
Is it a recorded course or a live course?
It’s a series of recorded course videos, which will be given to you in a LMS. On signup, you will have to select a username and password using which you can watch all the modules whenever you like. After completing, you will get a course completion certificate.
Will I get lifetime access to the Videos?
Yes, you will get access to the Videos for a Lifetime. You can watch at any time you like. You will also get lifetime access to the Python Codes and Database that is used in the course.
How will I get support for my Questions?
We are just a buzz away. Contact us on Email or Social Media Channels.
Why should I take this course? I can get everything in my ads manager dashboard.
The data shown in ads manager dashboard is on an aggregated level. In order to get to the root cause of why a campaign is performing or not performing, you need to visualize it on a granular level. This is the essence of this course: ‘To Get To The WHY Behind Things’.
Any prerequisites to take this course?
The only prerequisite to take this course is that you should be aware of how paid campaigns are run on Facebook and Google.
How to enroll for the course?
Just click on the Enroll Now button. You will be asked to create your account. Complete the payment and instantly you will be able to access all the course videos.