4.79(14 Ratings)

Data-Driven Marketing using Python

Course Level: For Beginners with no prior coding knowledge
Students Enrolled:2059
Course Duration: 03h
$40

About Course

In present times, running a campaign on digital marketing channels like Google Adwords, Facebook Ads etc. is the easiest thing to do. But the challenge comes in optimizing these campaigns. And here, Python comes to your rescue.

This course is curated specially for marketers who are well versed with digital marketing, and want to make data-driven decisions for campaign optimization.

All content has been developed keeping the interest of beginners in mind.

Material Includes

  • 5 Video Based Modules
  • Python Codes
  • Insights Reporting Template
  • Course Completion Certificate
$40

What I will learn?

  • Marketing Analytics Framework
  • Basics of Python
  • Python Libraries: Pandas, Seaborn
  • Important Metrics in Digital Campaigns
  • Data Cleaning, Wrangling & Sorting
  • Feature Engineering
  • Campaign KPIs Visualization
  • Combined Effect of various factors like Ad Copy, Creative, Targeting, Time, Platform etc. on CTR & Conversions in a single graph
  • Preventing Budget Wastage on Channels
  • Reporting Actionable Insights

Target Audience

  • People who run Facebook and Google Paid Ads. And want to understand how to leverage Python for campaign optimization.

Earn A Certificate of Achievement

Certificate-2.2

Course Curriculum

0. Course Introduction (Free Preview)
In this module we will see why we should take this course?

1. How to use the Platform?

2. Introduction to Python
In this module you will learn the basics of Python by first installing it on your system and then discussing the basic libraries which will be required.

3. Python for Facebook Ads
In this module we will learn how to export data from Facebook ads manager. How to import this data in Python, perform data cleaning and then do data visualization. From the graphs, we will note down the actionable insights.

4. Python for Google PPC Ads
We will apply the learnings of the previous module to Google Ads data.

5. Road Ahead

6. Final Exam and Certification

Student Ratings & Reviews

4.8
Total 14 Ratings
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MY
2 weeks ago
Good Course for Digital Marketers
PR
4 months ago
Good Course to understand the basics of Python for Digital Marketing. Must-try course for people who aspire to become digital analytics
CG
9 months ago
The course was truly amazing
MB
11 months ago
Simple explanations and insightful analysis.
HB
2 years ago
Very insightful course. Loved their way of explaining complex things into simpler manner. Good for beginners as well as advanced users.
PG
2 years ago
The Course has been designed in such a way that a non tech person can easily understand the nitty gritty\'s of python analysis without even understanding the code. This being said I really feel the resource person should amplify his voice tone in the videos and maybe add English/vernacular subtitles.
NV
2 years ago
The course content is appreciable. The mentor has explained it in a simple way. The content is rich, there\'s a good flow in explaining the topics.
JA
2 years ago
The great course being a DIGITAL marketer its always a concern to provide your clients best result but the data are shown in the dashboard of the platform is not so user friendly and you need these skills to make it clear and provide your clients better results
PM
2 years ago
Amazing Course ! Glad to have thiss amazing course. Want a advanced course
VN
2 years ago
Being a non technical graduate it was a clean basics understanding and up-to date content with perfect explanation from the mentor. The entire course was super useful and carried through in a simple way. One more skill to my bag. Thank you .

Frequently Asked Questions

Is it a recorded course or a live course?

It’s a series of recorded course videos, which will be given to you in a LMS. On signup, you will have to select a username and password using which you can watch all the modules whenever you like. After completing, you will get a course completion certificate.

Will I get lifetime access to the Videos?

Yes, you will get access to the Videos for a Lifetime. You can watch at any time you like. You will also get lifetime access to the Python Codes and Database that is used in the course.

How will I get support for my Questions?

We are just a buzz away. Contact us on Email or Social Media Channels.

Why should I take this course? I can get everything in my ads manager dashboard.

The data shown in ads manager dashboard is on an aggregated level. In order to get to the root cause of why a campaign is performing or not performing, you need to visualize it on a granular level. This is the essence of this course: ‘To Get To The WHY Behind Things’.

Any prerequisites to take this course?

The only prerequisite to take this course is that you should be aware of how paid campaigns are run on Facebook and Google.

How to enroll for the course?

Just click on the Enroll Now button. You will be asked to create your account. Complete the payment and instantly you will be able to access all the course videos.

Got more questions?​

Please write to us at [email protected] and we will take care of your queries.

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