Data-Driven Marketing using Python
Course Level: For Beginners with no prior coding knowledge
- LevelBeginner
- Total Enrolled2079
- Duration03 hours
- CertificateCertificate of completion
About Course
In present times, running a campaign on digital marketing channels like Google Adwords, Facebook Ads etc. is the easiest thing to do. But the challenge comes in optimizing these campaigns. And here, Python comes to your rescue.
This course is curated specially for marketers who are well versed with digital marketing, and want to make data-driven decisions for campaign optimization.
All content has been developed keeping the interest of beginners in mind.
Material Includes
- 5 Video Based Modules
- Python Codes
- Insights Reporting Template
- Course Completion Certificate
- LevelBeginner
- Total Enrolled2079
- Duration03 hours
- CertificateCertificate of completion
What I will learn?
- Marketing Analytics Framework
- Basics of Python
- Python Libraries: Pandas, Seaborn
- Important Metrics in Digital Campaigns
- Data Cleaning, Wrangling & Sorting
- Feature Engineering
- Campaign KPIs Visualization
- Combined Effect of various factors like Ad Copy, Creative, Targeting, Time, Platform etc. on CTR & Conversions in a single graph
- Preventing Budget Wastage on Channels
- Reporting Actionable Insights
Target Audience
- People who run Facebook and Google Paid Ads. And want to understand how to leverage Python for campaign optimization.
Earn A Certificate of Achievement
Course Curriculum
0. Course Introduction (Free Preview)
In this module we will see why we should take this course?
1. How to use the Platform?
1. How to Navigate & Mark a Lesson as Complete
2. Download Exercise Files
2. Introduction to Python
In this module you will learn the basics of Python by first installing it on your system and then discussing the basic libraries which will be required.
2.1 Python Installation & Important Libraries
04:042.2 Python Practice Exercise – Pandas
09:002.3 Python Practice Exercise – Seaborn and MatPlotLib
11:50
3. Python for Facebook Ads
In this module we will learn how to export data from Facebook ads manager. How to import this data in Python, perform data cleaning and then do data visualization. From the graphs, we will note down the actionable insights.
3.1 Exporting Facebook Ads Data
10:093.2 Connecting Facebook Ads Data To Python
09:543.3.1 Analyzing Facebook Ads
17:483.3.2 Analyzing Facebook Ads – Continued
17:073.4 How To Apply This Code To Your Campaign Data?
08:19
4. Python for Google PPC Ads
We will apply the learnings of the previous module to Google Ads data.
4.1 Exporting Google PPC Data
03:374.2 Connecting Google PPC Data to Python
09:304.3 Analyzing Google PPC Data
15:15
5. Road Ahead
5.1 Conclusion and Road Ahead
01:49
6. Final Exam and Certification
Certification Exam
Download Certificate
Student Ratings & Reviews
This being said I really feel the resource person should amplify his voice tone in the videos and maybe add English/vernacular subtitles.
Frequently Asked Questions
Is it a recorded course or a live course?
It’s a series of recorded course videos, which will be given to you in a LMS. On signup, you will have to select a username and password using which you can watch all the modules whenever you like. After completing, you will get a course completion certificate.
Will I get lifetime access to the Videos?
Yes, you will get access to the Videos for a Lifetime. You can watch at any time you like. You will also get lifetime access to the Python Codes and Database that is used in the course.
How will I get support for my Questions?
We are just a buzz away. Contact us on Email or Social Media Channels.
Why should I take this course? I can get everything in my ads manager dashboard.
The data shown in ads manager dashboard is on an aggregated level. In order to get to the root cause of why a campaign is performing or not performing, you need to visualize it on a granular level. This is the essence of this course: ‘To Get To The WHY Behind Things’.
Any prerequisites to take this course?
The only prerequisite to take this course is that you should be aware of how paid campaigns are run on Facebook and Google.
How to enroll for the course?
Just click on the Enroll Now button. You will be asked to create your account. Complete the payment and instantly you will be able to access all the course videos.
Got more questions?
Please write to us at help@medialyticsninja.com and we will take care of your queries.