Description
In present times, running a campaign on digital marketing channels like Google Adwords, Facebook Ads etc. is the easiest thing to do. But the challenge comes in optimizing these campaigns. And here, Python comes to your rescue.
This course is curated specially for marketers who are well versed with digital marketing, and want to make data-driven decisions for campaign optimisation. All content has been developed keeping the interest of beginners in mind.
What Will I Learn?
- Marketing Analytics Framework
- Basics of Python
- Python Libraries: Pandas, Seaborn
- Important Metrics in Digital Campaigns
- Data Cleaning, Wrangling & Sorting
- Feature Engineering
- Campaign KPIs Visualization
- Combined Effect of various factors like Ad Copy, Creative, Targeting, Time, Platform etc. on CTR & Conversions in a single graph
- Preventing Budget Wastage on Channels
- Reporting Actionable Insights
